The growth partner for D2C brands

From your first sale
to profitable scale.

We build your Shopify store, launch your ads, and scale what's profitable — not what just looks good in a report.

  • Shopify-first engineering
  • Profit over vanity metrics
  • A visible ship every week
What we do

One partner.
The whole growth stack.

Strategy, store, and spend — run as one system and accountable to one number: your contribution margin.

Shopify development

Stores engineered to sell — fast to load, easy to run, and built to turn sessions into orders.

  • Store builds
  • Migrations
  • Apps & integrations

Custom theme development

No template tax. Hand-coded themes shaped around your brand and your conversion data — pixel-perfect and Core Web Vitals green.

  • Liquid
  • Performance
  • CRO-ready

0→1 launch strategy

From idea to your first thousand orders: positioning, pricing, catalogue, and a launch runway with weekly milestones.

  • Positioning
  • Pricing
  • Launch runway

Paid acquisition

Meta and Google ads bought like an investor — creative testing loops, clean attribution, budgets that follow margin.

  • Meta
  • Google
  • Creative testing

Retention & lifecycle

Second orders are cheaper than first ones. Email and WhatsApp flows that bring customers back and grow lifetime value.

  • Email flows
  • WhatsApp
  • Loyalty

Analytics & tracking

Decisions need clean data. Server-side tracking, honest dashboards, and a P&L view of every channel you spend on.

  • GA4
  • Pixel & CAPI
  • Dashboards
Our operating principle

Profitability first.
Everything else follows.

Agencies sell ROAS screenshots. Partners answer for the P&L. Every store we build and every rupee of media we buy is planned against one question — did this make you money?

Contribution margin over ROAS

We optimise for what is left after product, shipping, and ad costs — not for a number on a platform dashboard.

Skin in the game

Transparent scopes, month-to-month engagements, no lock-ins. We keep the work only as long as it keeps paying for itself.

Ship every week

Store fixes, new creatives, landing pages — something visible goes live every single week. You never wonder what we did.

Founder-level attention

You work directly with the people doing the work. No account-manager telephone between you and your store.

How we start

A straight line
to your first win.

No discovery phases that bill by the month. Four steps, and the first one costs nothing.

  1. Free growth audit

    A 45-minute teardown of your store, ads, and margins — or your launch plan. We show you the three biggest leaks. Yours to keep, whether we work together or not.

  2. 90-day roadmap

    One page: what we'll ship, what it costs, which number it moves, and when. No 40-slide decks.

  3. Build & launch

    Weekly sprints across store, creative, and media — with a shared channel and a visible drop every Friday.

  4. Scale what pays

    Double down where contribution margin holds. Kill what doesn't. Reviewed every month, together.

Questions

Asked before
every first call.

D2C brands on Shopify, or moving to it — from pre-launch founders to established stores. If we're not the right fit for your stage, we'll tell you on the first call and point you somewhere better.

Free growth audit

Let's find your
next growth lever.

Tell us about your brand. Within one working day you'll hear back with the three things we'd fix first — no deck, no pressure.

Replies within one working day. Your details never leave our inbox.